Before Dailyfy
Your benchmarks were scattered everywhere.
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Screenshots to find and cross-reference.
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Spreadsheets to update manually.
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KPIs rarely compared on the same basis.
Your competitors are thriving on social media. Now you know why.
Analyse your market by social network, brand or industry. Compare growth, engagement, posting cadence and content in a much more detailed benchmark.
Want to start with a preview? Try Instagram or Facebook with a simulated comparison.
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Competitive overview
Your market at a glance
Your brand6 competitors compared
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All your competitors and their content in one place.
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The KPIs that truly matter to your team.
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A benchmark ready to share in seconds.
One market. Three ways to understand it.
Dailyfy adapts to what you want to know: from an individual account to a brand’s overall presence and the reference point for an entire industry.
Network analysis
Compare several accounts on the same network using exactly the same metrics, period and level of detail.
Multiple Facebook pagesMultiple Instagram accountsKPI-by-KPI comparison
Brand analysis
Group a brand’s networks to compare its overall presence with yours without losing each platform’s detail.
A consolidated viewDetails by networkLinkedIn and YouTube coming soon
Industry benchmark
Position your brand against industry references and discover growth, cadence, format and engagement standards.
Public data onlyNo private data usedActually published references
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Your private data stays strictly private.
Benchmarks use only actually published posts and public data. Never your drafts, unpublished content, private statistics, messages, approvals or internal Dailyfy data.
A complete benchmark, not four numbers in a table.
Add your brand, select competitors and compare everyone on the same basis. Dailyfy highlights the differences that truly deserve your attention.
Analyse their content, not just their follower count.
Filter posts by format, period and performance. Identify the topics, hooks and editorial habits that genuinely generate engagement.
More KPIs to answer real strategic questions.
Choose the metrics relevant to your goal and use the same framework for every competitor.
Audience growth
Compare each community’s growth over the same period.
Engagement rate
Measure interactions relative to the account’s actual size.
Posting volume
Observe posting cadence, active days and changes in rhythm.
Average interactions
Compare likes, reactions, comments and other public signals.
Format mix
See the role of images, carousels, Reels and videos in each strategy.
Public video views
Identify attention-grabbing video formats where view data is available.
Hashtags and keywords
Identify recurring terms, topics and hashtags in top posts.
Top content
Rank posts by engagement, interactions or views.
Performance by format
Compare each format’s performance, not just its volume.
Days and times
See when each competitor posts and when its audience responds.
Editorial share of voice
Compare each brand’s presence across the topics you monitor.
Changes over time
Keep a consistent benchmark instead of an isolated snapshot.
Your competitors do not post at random. Neither should you.
Dailyfy turns their public data into practical reference points. Understand what is changing, what is accelerating and what should genuinely influence your strategy. Every comparison becomes a next action.
Your benchmark becomes more valuable every week.
A snapshot shows where a competitor stands today. Dailyfy tracking reveals its trajectory, changes in posting cadence and the content that accelerated its growth.
Custom periods
Growth comparison
Groups by market
Consolidated reporting
Every team sees the market from its own perspective.
Create a benchmark for each client, brand, industry or territory and keep every analysis in the right DailySpace.
Team / 01
Agencies
Compare each client’s key players without mixing markets, periods or metrics.
12
markets tracked separately
Team / 02
Brands
Measure your position against the right competitors and turn market changes into concrete decisions.
+8,4 %
industry growth detected
Team / 03
Editorial teams
Spot crowded topics, fast-growing formats and editorial space your brand can still claim.
24
editorial signals to watch
Your competitor analysis questions.
Which networks support competitor analysis?+
Facebook and Instagram are available. YouTube and LinkedIn support is planned next. Metrics vary according to the public data each platform makes available.
Which competitor data can Dailyfy analyse?+
Dailyfy analyses accessible public data: audience, tracked growth, posting volume and frequency, visible interactions, calculated engagement, formats, topics, hashtags and top content. Private competitor data such as reach or impressions are not accessible.
How do network and brand analysis differ?+
Network analysis compares several accounts on the same platform, such as Facebook pages from different brands. Brand analysis groups a brand’s networks to compare its overall presence with yours, while retaining access to the detail of each supported platform.
How is the industry benchmark built?+
The industry benchmark uses actually published posts and publicly available data recorded in Dailyfy’s database. It builds aggregated industry references without using users’ workspaces or private data.
Is Dailyfy users’ private data used?+
No. Drafts, scheduled but unpublished posts, private statistics, messages, calendars, notes, approvals and internal Dailyfy account data are never used for industry benchmarks.
Can I compare several competitors at once?+
Yes. Build a benchmark group with your brand and the competitor accounts you want to follow, then compare the same metrics over a shared period.
Does the analysis cover published content too?+
Yes. Rank and filter posts, compare their formats, posting cadence and interactions, and identify the topics or editorial approaches that perform best.
When does tracking history start?+
An account’s growth history starts when it is added to tracking. Public content already available can supplement the initial analysis, depending on each network’s capabilities.
Is it suitable for agencies and brands with multiple accounts?+
Yes. Competitor groups keep benchmarks separate by client, brand, market or industry for a clear view in each DailySpace.
Stop tracking competitors manually.
Add the accounts that matter, build your benchmark and focus on decisions their data enables.
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