Create labels
A pillar, campaign or partner: name the categories structuring your editorial strategy and give each a colour.
All features
Every post finds its place in your strategy.
Tips, behind the scenes, products or a back-to-school campaign: label each post or enable MagicDaily to classify posts when published. See at a glance whether your schedule respects your content pillars and which perform best.
14 days free, no credit card required
A balanced schedule today, better-informed choices tomorrow.
Without a framework, you publish ideas as they come and later discover three promotions in a row and no advice. Labels connect posts to your editorial pillars. Your schedule shows what is missing; results show what deserves more space.
Explore editorial calendar.
Your content pillars in 3 steps.
Let MagicDaily classify posts
Enable the option and MagicDaily analyses each published post and applies the right labels. Stay in control: remove or add labels whenever you want.
Explore MagicDaily
Filter and compare
Filter any view by label, then compare pillar results in Analytics.
Compare pillars in AnalyticsYour editorial approach, finally visible.
A balanced schedule
One colour per pillar: spot forgotten pillars or overused topics in your calendar.
Automatic classification
With the option enabled, MagicDaily analyses and labels each post on publication. No need to remember; correct it in a click if needed.
Results per pillar
Analytics shows which topics really engage, so you give them more space.
See results in AnalyticsMagicDaily reads and organises your posts.
Manual classification is easily forgotten when schedules fill up. Enable automatic labels in MagicDaily: it analyses published posts and applies labels you already created. Find them on posts, in every view and in Analytics.
Your labels, not its own
MagicDaily only chooses from your DailySpace labels. Your classification remains yours.
The right number
Set a maximum of 1, 2, 3 or 5 labels per post to keep classification clear.
You always have the final say
Remove a MagicDaily label or add your own. Disable the option whenever you want.
How do I define content pillars for my editorial strategy?
Content pillars are the main topics your brand addresses. They frame your social media editorial approach: each post serves one, and together they tell who you are.
Start with audience expectations
What they want to learn, see, buy or share. A pillar interesting only to you will not last.
Keep 3 to 5 pillars
Enough for variety, few enough to remain recognisable.
Give each one a goal
Educate, reassure, sell or unite: each pillar has a role and its own metrics.
Check against your results
After a month, compare: which pillar engages, attracts followers or fails to connect? Adjust the balance accordingly.
Example: Kanso Coffee’s pillars
| Pillar | Goal | Example post |
|---|---|---|
| Coffee tips | Educate | 5 mistakes that ruin your espresso |
| Behind the scenes | Humanise the brand | 4 am: roasting begins |
| Products | Sell | Autumn cold brew is here |
| Community | Spark reactions | Black or with a splash of milk? |
Defining pillars is the beginning. Keeping to them post after post is what matters: in Dailyfy, each pillar becomes a post label.
Built for your real publishing needs.
Your editorial pillars
Tips, products, behind the scenes, employer brand: filter by colour and check your schedule stays balanced week after week.
Bulk-label from List viewA campaign or launch
Group campaign posts across networks and find their results together in Analytics.
A partner or client
Label sponsor or client posts to find everything published for them and its results with one filter.
Your editorial pillars
Tips, products, behind the scenes, employer brand: filter by colour and check your schedule stays balanced week after week.
Bulk-label from List viewA campaign or launch
Group campaign posts across networks and find their results together in Analytics.
A partner or client
Label sponsor or client posts to find everything published for them and its results with one filter.
Your questions about content labels.
What are content labels for?
To classify posts by pillar, campaign or topic, find them easily and compare results.
What is a content pillar?
One of the main topics your brand posts about: tips, behind the scenes, products, community… Most brands have 3 to 5.
Can MagicDaily classify posts for me?
Yes. Enable automatic labels in MagicDaily settings: published posts are analysed and given your existing labels up to your chosen maximum. Add or remove labels anytime.
Can I create my own labels?
Yes. Create labels for each DailySpace with individual colours. They belong to that DailySpace.
Are labels visible on social networks?
No. They are only for organisation and analysis in Dailyfy.
Can a post have multiple labels?
Yes, for example a pillar and a campaign.
Where can I see results per label?
In Analytics: compare each pillar, campaign or topic’s performance.
Can I filter my schedule by label?
Yes, in all views: Calendar, List, Feed and Instagram Grid.
Can I label several posts at once?
Yes. Select posts in List view and apply the label together.
Can I label already-published posts?
Yes. Find them in your views and add a label whenever you want.
Can my client see labels?
No. Only your team sees them, not private-link or approval recipients.
How does MagicDaily choose a label?
On your post text. It compares it with your DailySpace labels and chooses the best matches.
How many labels does MagicDaily apply per post?
Choose the maximum in MagicDaily settings: 1, 2, 3 or 5 labels per post.
How do labels differ from content themes?
You create labels to organise schedules and filter views. Themes are your brand’s major topics: MagicDaily classifies published posts into them to compare topic performance in Analytics.
Are labels included in the free plan?
No. They are part of paid plans. Try them free for 14 days without a payment card.
Give your content a guiding thread.
Create your first pillars and classify the week’s posts in minutes.
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